Tag Archives for " marketing "

Positivistic Entrepreneurship, or How to Build Successful Startups with Validated Learning

How to Build Successful Startups with Validated Learning

Eric Ries believes building successful startups requires conducting continuous scientific experiments. The process involves a cycle of creating, getting market feedback, and iterating product design. In his book, The Lean Startup, Ries also calls this method “validated learning.” Validated learning denotes customer feedback and market reception. It means the startup leverages measures, tests, feedback, and […]

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Structuring a Startup: The Holocratic Linchpin

Structuring a Startup with Linchpins: The Holocratic Model

The linchpin represents the hero of modern business, said Seth Godin. These creative upstarts desire to manage their own time and produce on their own accord, of their own volition. They don’t want to be subservient pawns to the authoritarian, managerial types. They want to buck the status quo and invent novel things. Individuals no […]

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The Power of Empathy Marketing in the Crypto Ecosystem

The Power of Empathy Marketing in the Crypto Ecosystem

Cryptocurrency business leaders sometimes fail to leverage empathy with their users and customers. Many of the top industry players also engage in infighting, causing them to miss amazing opportunities to market their achievements to the world. It’s upsetting to witness the squabbling and heartache. Too much talent gets squandered in the process. In turn, founders […]

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