Category Archives for "Marketing"

Product Validation: How Startups Conserve Resources

Product Validation: How Startups Conserve Resources

Gone are the days of planning a product, raising money, designing it, building it, polishing it, and delivering it in its final glorious form to a coterie of excited customers. What’s wrong with this big batch model? Turns out a lot. It’s now a relic of the past. Markets are no longer slow and stagnant. […]

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Positivistic Entrepreneurship, or How to Build Successful Startups with Validated Learning

How to Build Successful Startups with Validated Learning

Eric Ries believes building successful startups requires conducting continuous scientific experiments. The process involves a cycle of creating, getting market feedback, and iterating product design. In his book, The Lean Startup, Ries also calls this method “validated learning.” Validated learning denotes customer feedback and market reception. It means the startup leverages measures, tests, feedback, and […]

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Entrepreneurs, Discover Your Product-Market Fit and Win Big

Entrepreneurs, Discover Your Product-Market Fit and Win Big

One of the most important marketing factors entrepreneurs must consider is product-market fit. No matter how great your business acumen and execution is as an entrepreneur, “if the dogs don’t eat the dog food,” you will fail. Even if your team designs the perfect product, if there is no market for it, you will fail. […]

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Scaling a Startup is Not About Pleasing the Unwashed Masses

Scaling a Startup is Not About Pleasing the Masses

If you want to scale your startup and connect with customers, try to unnerve people. Get their blood boiling. Infuriate them. Unleash emotional turbulence. Controversial notions and hot personalities attract people. Conversely, people slink away from cold logic and standardized, one-size-fits-all formulas. I know, it sounds counterintuitive. How can I build a business and create […]

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Cautious Winds Blow Through The Crypto Market — Here’s How To Capitalize

Anyone involved in our growing crypto market is excited about the potential for purpose and profit. Change the world. And get rich in the process. Why not?! Those bumps and bruises from 2018’s bear market will soon heal. Yet founders and budget holders remain cautious to spend funds. Wisely balancing risk vs reward for long-term […]

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The Power of Empathy Marketing in the Crypto Ecosystem

The Power of Empathy Marketing in the Crypto Ecosystem

Cryptocurrency business leaders sometimes fail to leverage empathy with their users and customers. Many of the top industry players also engage in infighting, causing them to miss amazing opportunities to market their achievements to the world. It’s upsetting to witness the squabbling and heartache. Too much talent gets squandered in the process. In turn, founders […]

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